2016 lauched dating website for singels
While all Tinder users could formerly swipe right if they were interested in someone or left if they were not, the new premium model takes away the unlimited swipe rights for those who don’t pay. In Australia, it costs A.99 per month, while the cost in the US is US.99 for users under the age of 30 and double the price for those who are older.
Tinder has been criticised as being more of a popularity game than a serious dating site and the new premium model may put this to the test.
In 2014, Fairfax Media-owned RSVP, which launched in 1997 as Australia’s first online dating site, signed a A million merger agreement with rival site Oasis Active in a bid to secure its position against international rivals.
Dave Heysen, CEO of RSVP/Oasis, says online dating apps such as Tinder have forced the market to lift its game.
“We believe that love is a question of hazard,” he said.
“We believe that anything can happen when you’re not waiting for it." Another recent Romeo on the block, dating app Hinge, also has a unique premise and is positioning itself as the “anti-Tinder”.
But like all online dating sites, Tinder needs to make money and cannot exist on love alone.
“It’s very mobile centric, and we’ve had to smarten up our mobile products – that’s been a very big focus for us,” he says.
“People are certainly leaning toward those devises so much more and they want instant results and ease of use.
When online dating app Tinder launched in September 2012, it turned the matchmaking world on its head.
Using your Facebook profile and GPS location, it could find you a mate – or at least a date – with the simple swipe of your mobile phone.
Happn, which launched in Paris in 2014, offers a clear point of difference.