Dating facts from 1950
The 1920s brought many changes for young women in the United States.
As in the play "Thoroughly Modern Millie", millions of young women left the safety and security of rural, small-town life and went to live an independent life in the big city.
Obviously, there was a need for an official registered trademark.
An official trademark was also the only protection against copying and deception. It‘s interesting that this original trademark shows a type of deer common to Africa.
A clean-cut, contemporary look marked the revision in 1968.
A company memo noted, "the new trademark is in keeping with the progress being made throughout all divisions of the Company...
The words, "John Deere, Moline, Ill." remained in the same position but were made somewhat bolder. There were now more places to use the trademark, which may have prompted the update.
The fact that 1937 marked the company's centennial could have been another factor in the change.
In 2000, John Deere unveiled the latest evolution in the trademark.And then I turn to new words that refer to the changing relationship between men and women at this time.As discussed in the book Dewdroppers, Waldos, and Slackers: A decade-by-decade guide to the vanishing vocabulary of the twentieth century (Ostler) there were a number of new terms for women in the 1920s, which reflected the news ways in which they were being viewed by others in society.The native North American white-tailed deer is portrayed in future trademarks.The second version of the John Deere trademark was being used by 1910 and registered in 1912. However, there was more detail and definition this time.
who knows how to be "entertaining" on a date; no tokens at all in Google Books).