Dating facts from 1950
This change, combined with the outstretched legs, provided a stronger, more recognizable profile. The typography and leaping deer remained, but the border disappeared.A 12-sided border was added around the leaping deer, and the antlers were changed slightly. John Deere was offering more products than ever before.John Deere was well established in Moline by this time.The company was producing more than 60,000 plows a year, which were commonly referred to as ‘Moline plows’ because of the factory location.
In the sections that follow, I first look at some of the (slang) terms that were new in the 1920s, which were used to describe these new women.
The native North American white-tailed deer is portrayed in future trademarks.
The second version of the John Deere trademark was being used by 1910 and registered in 1912. However, there was more detail and definition this time.
it provides for better reproduction and greater readability under a wider range of usage." The deer image was streamlined to show a straight-side silhouette with just two legs, instead of the four, and one four-point rack of antlers.
The "John Deere" logotype was changed using a hand-modified version based on the Helvetica font.
The slogan "The Trade Mark of Quality Made Famous by Good Implements" first appears here, extending across the bottom.